A PR campaign for Campus Brand Ambassadors

Project Detail

As a part of my PR Campaigns class, my group and I developed a campaign for a new local business, Campus Brand Ambassadors. This program works to create 1-to-1 marketing solutions by providing brand ambassadors for Auburn events. Our group created a campus event so that Campus Brand Ambassadors could reach Auburn University students. We developed event guidelines, a budget, mock social media posts and mock goodie bags for the event.